From Reels to Blocks. How Blockchain Is Reshaping Production Companies
The film and TV production business has changed-but the backend hasn’t. Rights are still tracked in PDFs. Royalties get stuck in accounting departments. Piracy, lost files, admin bottlenecks-it’s all still there.
Hiway is built to change that.
A Real Alternative to the Old Stack
Hiway replaces legacy storage, metadata, licensing and distribution systems with one connected platform. It’s built on blockchain-but not the crypto kind. It’s built for:
Independent producers
Sales agents
Production companies
Rights managers
Here's what you get.
1. Real Digital Rights Management
Every piece of content on Hiway is registered on-chain. That means:
Ownership is recorded permanently
Rights transfers update in real time
Every change-title, language version, edit-is tracked
If someone accesses your file, you know. If someone streams it without permission, it can be traced.
2. Built-in Anti-Piracy
Hiway uses Eluvio’s blockchain-based media protocol. That means:
No duplicates flying around cloud servers
Distribution is streamed direct from the source
Only authorised people get access
No need to watermark screeners manually or fight endless takedown requests.
3. Royalties Without Admin
Smart contracts handle all the royalty logic:
They split payments based on your terms
They can update automatically if rights change hands
Every party sees real-time reporting, no matter where they are
No more endless spreadsheets, invoice chasing, or quarterly payout confusion.
4. Global Distribution, No Gatekeepers
Upload once. Share everywhere. With Hiway you can:
Share private content securely with platforms and buyers
Publish direct to audiences via monetisable links
Build and manage your catalogue in one dashboard
Need to show multiple language versions, subtitle files, or audio tracks? SmartLinks support all of that.
5. Direct-to-Audience Options
Want to keep some content off the platforms? Hiway lets you:
Launch your own pay-per-view or subscription model
Test unreleased cuts or bonus content directly with fans
Own the data and keep the revenue
No rev share with aggregators. No commissions to middlemen.
Hiway was built with production companies in mind-from indie studios to full-scale content libraries. If you’re looking to streamline operations, secure your IP, and stop money leaking out of your value chain, it’s time to take a look.