Blockchain vs. Deepfakes: Securing Content in the AI Era
The battle to protect intellectual property (IP) rights, ownership, and provenance.
AI tools like Sora, Grok, MidJourney and DALL·E (and all the others…) have made content creation easier-but also riskier. For producers, rights owners and anyone managing media IP, the question is now clear: how do you protect what’s real?
Hiway’s answer is simple: put it on the blockchain.
The Deepfake Problem Isn’t Theoretical
Fake trailers. Fabricated interviews. Clips with altered faces or voices that go viral before anyone can step in. AI-generated content is flooding the internet, and distinguishing between authentic and synthetic is only getting harder.
It’s a reputational risk. It’s a legal headache. And it’s a rights nightmare.
Blockchain: Proof-of-Origin for Every Frame
On Hiway, every piece of content is time-stamped and permanently registered. From the moment a video or audio file is uploaded:
It’s locked with an immutable record of ownership
Any edits, splits or licensing agreements are tracked
Anyone who accesses or uses that content can be audited
No one can spoof, duplicate or alter ownership records. If there’s a dispute, the blockchain holds the evidence.
Real-Time Rights and Revenue
Hiway isn’t just a digital vault. It’s a live platform that tracks usage and handles revenue in real time:
Rights transfers update instantly across all connected content
Licences and revenue splits are baked into smart contracts
Any money generated goes straight into the correct wallets-no intermediaries, no delays
Whether you’re licensing a short film, sharing promo assets with partners, or releasing behind-the-scenes footage, Hiway tracks every view, click, and dollar.
Built for Producers, Rights Holders and Creators
AI tools are useful. But they also make it easier for bad actors to remix, misrepresent, or outright steal media.
Hiway gives you tools to fight back-with blockchain as your proof, your shield, and your ledger.
The BETA opens 1st August. Early partners are already using Hiway to protect, manage and monetise their content more securely.
If you’re ready to keep full control over what you make-and what it earns-join us.